Katie Proulx — Senior Product Designer

Currently @ Agilno in Toronto, Canada 🇨🇦

*aka utilizing best practices to reduce friction by bringing simplicity to complex flows, increasing engagement and reducing churn.

I’ve had the pleasure of building experiences for teams from...

Relatively recent

Things I've been working on

On-demand service marketplace

OnCallable

On-demand service marketplace

License LinkUp

Talent management & analytics

The Thread

iGaming

theScore Bet

Process

design process

I work best with startups, agencies, and generally faster-paced environments. I’m used to shipping quickly, iterating, and improving with every release.

Toolbox

What I believe

Prototype early, iterate often One-size-fits-all linear processes don't work AI exponentially accelerates workflows, but — No, it's not a replacement for critical thought

I put problems into buckets

problem-sm

Itty-bitty quick little fix

Quick hit UI change
Simple UX tweak
Not much testing/validation required

problem-md

a very very valid pain point

Surfaces via CX tickets, interviews, missed KPI's
Does the industry already solve for this moment?
What can we do better — what are we missing?
Prototype 2–3 solutions and test them
Ship, analyze, iterate

problem-lg

oh wow this is very large

A full experience overhaul, not much is working well
What assumptions are we making, and why?
What are the top pain points? What could we offer that we aren't?
What's already working that we keep?

Cool stats

13+

Years designing

Across martech, ecommerce, marketplaces, telehealth, sportstech and digital media

Design systems

Built, maintained, and set up to scale from the ground up

Platforms

Applications designed and shipped for web, iOS, and Android

50+*

Websites & apps

For pro sports organizations across the NHL, NBA, NFL, MLB and MLS — including Super Bowl 50

*tbh I'm guessing here, but it's a lot

I spend most of my time

Designing delightful experiencesExperimentingUnderstanding usersThinkingIdentifying opportunitiesSolving problemsin/Validating ideasTalking with teammates

I use AI to

Explore design directions in parallelSpin up prototypes & animationsBulk-edit the repetitive stuffGenerate user flows from BRDs

I value

Visual craftPrecisionIntentionalitySystems thinkingChallenging assumptionsStaying curiousBeing kindData over opinions

UI

Highlights

Chris P.

Fullstack Engineer @ Channel 1 Media

Saturday at 6:26 PM

Another year down and another year of you making us look like rockstars! Thank you for all you do for us.

Bill A.

UX/UI Designer @ Channel 1 Media

Tuesday at 11:04 AM

Thank you so much for all of your help with this launch! We know we've been a little (or a lot) high maintenance so we truly do appreciate the effort you've given!

You truly are a top-tier superstar designer. In all my decades of working with digital teams, you are a standout - seriously the top of your game. I deeply appreciate everything you've done. Thank you.

Thank you for your dedication and amazing ability to deal with the craziness that surrounds this project and your amazing attention to detail with design and functionality on the SSL campaign. You took our vision and turned it into a beautiful working piece (that everyone loves btw). It's great working with you.